Advertising on the stripes of parking lots

Posted by on Aug 3, 2012 in Showcase | 0 comments

Advertising on the stripes of parking lots

Studies show that nearly 70% of purchases are impulse and that 68% of consumers are brand switchers. So much money is spent on campaigns driving awareness but sales were lost at retail. There was a need to grab consumers attention at the most critical time, one last time, an insurance policy if you will. BDIP came up with advertising on the stripes of parking lots. This allows vendors to reach consumers at the most critical time, right before they enter the store. Add QR codes or snap tags that drive consumers straight to your product.

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