Posts made in August, 2012

Advertising on the stripes of parking lots

Posted by on Aug 3, 2012 in Showcase | 0 comments

Advertising on the stripes of parking lots

Studies show that nearly 70% of purchases are impulse and that 68% of consumers are brand switchers. So much money is spent on campaigns driving awareness but sales were lost at retail. There was a need to grab consumers attention at the most critical time, one last time, an insurance policy if you will. BDIP came up with advertising on the stripes of parking lots. This allows vendors to reach consumers at the most critical time, right before they enter the store. Add QR codes or snap tags that drive consumers straight to your product.

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Boom Boom out goes the Lites

Posted by on Aug 3, 2012 in Showcase | 0 comments

Boom Boom out goes the Lites

Bud Light was the second most popular light beer behind Miller Lite.  It was creeping up on Lite but it was time to step on the gas and pass them to become the number one light beer in the world.  So who were the brands standing its way?  Coors Light, Lite?  BDIP suggested that it was the other brand in the Anheuser-Busch portfolio (i.e. Budweiser, Michelob).  A beer salesman could focus his effort on any brand in the AB portfolio but if Bud Light was to make this historical jump they needed to focus on it first.  An internal campaign, Boom Boom out Goes the Lites, was developed and...

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