Posts made in July, 2012

It’s Good to be King

Posted by on Jul 25, 2012 in Showcase | 0 comments

It’s Good to be King

3M developed the most innovative new product the dental industry has ever seen. The product restored chipped teeth to their original look. They could have launched it using the accepted, tired old means commonly used.  They wanted to use a beautiful model or even a hockey player with his teeth knocked out for their campaign.  BDIP suggested that if you truly have an innovative product you can NOT use traditional means to introduce it.  If you do you become one of the lemmings headed over the cliff.  BEDIP suggested putting a set of teeth in the mouth of a majestic lion with the tagline...

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Test Reside

Posted by on Jul 25, 2012 in Showcase | 0 comments

Test Reside

A developer came to BDIP and said he “hasn’t sold a lot in 10 years.  He needed new marking and he was going to lower the price of the lots”.  We said, “No you should rebrand, raise the price of the lots and do the “Test Reside”.  Do you know what a “Test Reside” is?   Of course you don’t BDPI invented it.  Instead of looking at and walking around their lot they could now stay on their potential home site for three days and two nights.  They would stay (reside) in wedding type tents furnished with exquisite furniture and their window would face a majestic view, the...

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Lear for a Year

Posted by on Jul 23, 2012 in Showcase | 0 comments

Lear for a Year

Our client purchased a booth at the nation’s largest trade show (Consumer Electronics Show in Las Vegas) and wanted to know what they could do to draw people to their space.  They asked should we give away candy, we said no.  Should we give away a Harley?  We said no.  How about a car?  We said no.  These were all common tactics.  We suggested giving away a Lear (Jet) for a Year.  They nearly wet their pants crying the expense would be astronomical.  But BDIP came up with a solution that cost only $30,000.  The tactic was an unbelievable (to the client, very believable to us!)...

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