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Advertising on the stripes of parking lots

Posted by on Aug 3, 2012 in Showcase | 0 comments

Advertising on the stripes of parking lots

Studies show that nearly 70% of purchases are impulse and that 68% of consumers are brand switchers. So much money is spent on campaigns driving awareness but sales were lost at retail. There was a need to grab consumers attention at the most critical time, one last time, an insurance policy if you will. BDIP came up with advertising on the stripes of parking lots. This allows vendors to reach consumers at the most critical time, right before they enter the store. Add QR codes or snap tags that drive consumers straight to your product.

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Boom Boom out goes the Lites

Posted by on Aug 3, 2012 in Showcase | 0 comments

Boom Boom out goes the Lites

Bud Light was the second most popular light beer behind Miller Lite.  It was creeping up on Lite but it was time to step on the gas and pass them to become the number one light beer in the world.  So who were the brands standing its way?  Coors Light, Lite?  BDIP suggested that it was the other brand in the Anheuser-Busch portfolio (i.e. Budweiser, Michelob).  A beer salesman could focus his effort on any brand in the AB portfolio but if Bud Light was to make this historical jump they needed to focus on it first.  An internal campaign, Boom Boom out Goes the Lites, was developed and...

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It’s Good to be King

Posted by on Jul 25, 2012 in Showcase | 0 comments

It’s Good to be King

3M developed the most innovative new product the dental industry has ever seen. The product restored chipped teeth to their original look. They could have launched it using the accepted, tired old means commonly used.  They wanted to use a beautiful model or even a hockey player with his teeth knocked out for their campaign.  BDIP suggested that if you truly have an innovative product you can NOT use traditional means to introduce it.  If you do you become one of the lemmings headed over the cliff.  BEDIP suggested putting a set of teeth in the mouth of a majestic lion with the tagline...

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Test Reside

Posted by on Jul 25, 2012 in Showcase | 0 comments

Test Reside

A developer came to BDIP and said he “hasn’t sold a lot in 10 years.  He needed new marking and he was going to lower the price of the lots”.  We said, “No you should rebrand, raise the price of the lots and do the “Test Reside”.  Do you know what a “Test Reside” is?   Of course you don’t BDPI invented it.  Instead of looking at and walking around their lot they could now stay on their potential home site for three days and two nights.  They would stay (reside) in wedding type tents furnished with exquisite furniture and their window would face a majestic view, the...

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Lear for a Year

Posted by on Jul 23, 2012 in Showcase | 0 comments

Lear for a Year

Our client purchased a booth at the nation’s largest trade show (Consumer Electronics Show in Las Vegas) and wanted to know what they could do to draw people to their space.  They asked should we give away candy, we said no.  Should we give away a Harley?  We said no.  How about a car?  We said no.  These were all common tactics.  We suggested giving away a Lear (Jet) for a Year.  They nearly wet their pants crying the expense would be astronomical.  But BDIP came up with a solution that cost only $30,000.  The tactic was an unbelievable (to the client, very believable to us!)...

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